Conduct keyword research: Use tools like Google Keyword Planner or SEMrush to identify relevant keywords with high search volume and low competition.
Before we begin
the exciting exploration of keyword research and the most effective tools to do
this, let's establish the basics by looking at what a keyword is.
Understanding Keywords and Search Volume
The purpose of
searching for keywords refers to the main reason why people seek out a certain
keyword. There are four major kinds of intent for a search:
Search intent is
just one of Google's ranking factors; therefore, you must monitor it if you
want your site to be ranked.
Another important
factor to pay attention to during your research on keywords is the number of
searches you are able to perform.
Keyword search
volume represents the number of times keywords are searched over a certain
time. It is usually calculated every month. This gives you a glimpse into the
popularity of certain keywords and the volume of visitors you can drive to your
website by targeting these keywords.
So, What's Considered a High Search Volume for a
Keyword?
It's not a
definitive solution to this question since it's based on many variables. These
include the intent of the search, competition, the kind of industry, and the
season.
For example, the
tech business has a large public. If a term associated with technology receives
500 search queries per month, it could be considered to have very little search
traffic.
The collectible
antique typewriter market is more niche, so 500 searches per month for a term
in this field is high.
The key is context.
Even if the keyword number of searches for a particular term appears low (say
200 people per month) does not mean that it should be considered low in that
specific field.
Factors That Can Influence Keyword Search Volume
· Seasonality: Witness fluctuations in the number of people searching for information
during particular times of the year or specific events.
· Current Topics: Stay ahead by knowing how the current news and trends could temporarily
increase keyword searches.
· Industry Growth: Take advantage of developing industries. You will experience an increase
in the volume of related keyword searches.
· Local Modifiers Find out how
local modifications create long-tail keywords. This is one of the most
important aspects of local SEO.
The Significance of Keyword Search Volume in SEO
When it comes to
SEO, Keyword search volume is an important criterion.
Here's why:
1. Identifying High-Traffic Potential
Keywords with a
high volume of searches show a higher amount of interest from users. If you can
target the right keywords, then your website is highly likely to receive an
impressive volume of visitors.
Yet, more than
just targeting the keywords with a significant number of searches is needed.
You must ensure the content you produce is highly relevant to the keyword
you're targeting and matches the searcher's intention.
1. Uncovering Market Trends
Analyzing the
volume of searches for keywords in the past also helps identify trends in the
market and can provide insight into your audience's changing interests.
Suppose you see
the search traffic of a particular keyword consistently growing or suddenly
increasing in a flash. In that case, this is a great indicator of your target
readers' research.
1. Enhancing Your Content Strategy
Keyword search
volume can guide you when creating an effective content strategy that suits
your target audience. Instead of writing content around keywords you believe
that your target audience is attracted to, the research volume information
allows writers to create content you are certain that they will be
interested in.
The information
you gather will aid in the development of your content strategy, help ensure
that your users' engagement remains high, and continue to rise in ranking.
Strategies to Leverage Keyword Search Volume for SEO
Success
Utilizing the
power of keyword searches can greatly boost your SEO strategies.
Here's how:
1. Comprehensive Keyword Research
Data on the volume
of searches constitutes an essential part of the complete study of keywords. It's among the most effective techniques for assessing your people's
needs and ensuring that the content you produce is compatible with their
interests and offers worth.
Converting users
with quality content is more important than driving large numbers of people to
your pages who aren't likely to convert.
"I would prefer
100 readers who make 10% conversions instead of 10,000 who convert at 0.01
percent. If you're aiming for less visitors, but they are content and eager to
make a change, that's an achievement. The key isn't just massive amounts of
traffic. Begin by creating high quality content, and try to make it as
efficient possible. This can be a lot more effective over time."
1. Analyzing Competitor Keywords
Keyword research
for competitors is the method of studying and finding the keywords your
competitors use to promote their web-based content, including blog posts,
websites, and online advertisements. This type of study can help you comprehend
the words your competition uses to engage and attract the audience.
The analysis can
help you discover the keywords that the competition is successfully targeting
and areas where they could have a problem. The information you gather will
allow you to identify possible avenues or opportunities to diversify your
approach.
As an example, say
your rival is targeting popular, high-volume search terms but is not achieving
high rankings for them. If this is the case, instead of focusing on the
keywords with high volume, you should consider choosing keywords with lower
searches that are easier to rank for.
1. Utilizing Long-Tail Keywords
Long-tail keywords
are generally less
1. Continuous
Monitoring and Analysis
It is recommended to use a tool like Semrush's Keyword
Overview to monitor increases and decreases in keywords you've chosen to
target. Then, you can assess how these fluctuations are affecting your other
performance metrics like click-through rate and title="Conversion Rate
Optimization">conversion rates, as well as the ranking positions of
your pages.
1. Semrush
is good for Accuracy, trending phrases,
and database coverage
Best Feature: Keyword Magic Tool
FREE PLANS: Ten keyword searches every
day, using Keyword Overview or Keyword Magic Tool. It can study up to 10
competitors' domains per day, using Domain Overview Track as many as 10
keywords per day using the position Tracking Tool, and so much more.
The study
mentioned earlier that Semrush's algorithm changes make it the most precise
tool for volumes of data for searches, as well as its database offers more
coverage than the other tools.
In this case,
3.82% of the keywords that GKP's database had were "not found, "
which was a massive 18.22 percentage for Serpstat. In contrast, just 1.78
percent of the keywords found in Semrush's database are "not found".
According to me, Semrush is the most effective tool for keyword research that
is available.
2.Google Keyword Planner (GKP)
is suitable for Pay-Per-Click (PPC) search engine analysis
The best feature: Forecasts for PPC campaigns
Free Plan the Full version of HTML0 is
gratis
GKP is a tool
that's integrated into Google Ads. Google Ads platform. I thinkIt's the most
effective free keyword research tool available for advertisements, but it's not
so great in organic keyword research.
However, in the
Semrush research on the volume of keywords searched, GKP achieved a 40.94
percentage accuracy of search volumes against Semrush with 59.06 percent. While
it's still a long way ahead of Semrush, it was much better than many other
programs.
2.
Moz
Excellent for: Quick and easy (but very restricted) information on
search volume
The best feature: Keyword "Priority" score
free plan: A thirty-day Moz Pro trial
allows you to gain access to all the tools' features
Moz is an
excellent all-around SEO tool with quite a decent search engine. In the
accuracy tests in search volumes that Semrush conducted, it just scored 24.29
percent, compared to Semrush's scores of 32.39 percent.
4.Ahrefs
Great for: Keyword Difficulty score
Top Feature: Keyword volumes for Google,
Bing, YouTube, and Amazon
free plan The Free
Plan is a browser that is free to use
In the match-up
competition with Semrush, Ahrefs needed to catch up in accuracy. It was precise
39.53 percent of the time, compared to Semrush's 60.47 percent. But it is a
great tool. Free Keyword Generator is easy to use and provides users access to
numbers for searches.
The most
significant drawback is that you can only access this information for the 10
keywords. To gain access to additional data, you must buy the Ahrefs account.
5.
Serpstat
is great for Both SEO and Keyword research
for PPC
Top Feature: Allows you to get data from
various databases
Free Plan: 10 keyword searches per day
Serpstat offers a
variety of options to help with your SEO as well as PPC campaigns.
6 .Sistrix
Excellent for An analysis of
both Google as well as Amazon Keywords
Top Feature: Ability to bulk upload as
many as 10,000 keywords
Free plan: Free 7-day trial of one of
the paid plans
Sistrix
"Toolbox" Sistrix "Toolbox" contains a basic tool for
keyword research. It lets you retrieve volumes of keywords on both search
engines and Amazon. You only have to sign up to try using Dupree and log in.
Mongols Long is
a great tool for Getting a wide array of keyword information.
Best Feature: Keyword
"Trend" data column
The Free plan: 5 keyword
searches every day, Keyword suggestions of 25 keywords, 50 keywords tracked
every day
For the free tools
for keyword research, Mangools can be considered competitive in its no-cost
trial and plan. In its battle competition with Semrush in the previous study,
Semrush's volume of search information was more in line with the GSC references
(61.46 percent of the period) than Mangold's (38.54 percent of the time).).
Which is the Best Keyword Research Tool?
Based on the
findings of Semrush's study and my observations, Semrush is (by far) the most
effective search engine accessible. Its interface for users is easy and fun to
use and can't be beaten for its quality of data on search volume, the volume of
its database, and the precision of its trending terms.
What is the best way to use Semrush to access the data
volume in your search?
In reality, there
are many various options to use this. For starters, let's explore this tool.
Keyword Magic Tool.
The first step is
to create a Semrush account first then sign in. Select "Keyword Magic
Tool" on the left side of the page.
Input a keyword,
then hit "Search."
There will be a
list of the keywords you're searching for and any other terms. The
"Volume" column tells you how many searches per month are performed
for each keyword, while"KD%" gives the "KD %" column an overall
score of 100 for each keyword, which indicates how difficult it is to rank it.
The number of
search results for "running shoes" is very high, and the keyword's
difficulty ratio is 95, which means it is very difficult to rank this keyword.
The term "long-tail
"white running shoes" has a lower difficulty score of 27 and an
extremely high volume of searches, which makes it the best keyword to target
rather than.
Next, look at
Semrush's "Keyword Overview" tool. It allows you to input more than
100 keywords as well as select the location you want to use.
On the next page,
you'll find the number of searches for your particular location and the percent
of difficulty for your keyword. You'll also see the volumes for the other
cities.
Let's explore this
Keyword Gap tool, which lets you compare your keywords with your rivals'.
Input your domain
as well as up to four domains that are competing. Click "Compare".
On the next
screen, scroll down until you can view a list of the keywords you and your competition
share. The table will show the volume of searches for each keyword and the
search engine ranking results for your company and competitors for these
keywords.
It allows you to
compare the effectiveness of your search terms against competition and to
determine the relationship between search volume and search engine rankings.
The range of
options available is only one reason why we believe Semrush is the top search
engine for keyword research worldwide.
